Biolage x Ulta
Bringing Scalp Health Innovation to Life Through Retail Experience
Designed an immersive brand environment for Biolage at Ulta's Future Leaders Conference, translating the launch of the Full Rescue Collection into a premium retail experience. The environment was created to introduce new product innovation, strengthen retailer engagement, and reinforce Biolage's position as a leader in scalp health and sustainable beauty.
1-Project Details
Role
Creative Direction • Experience Strategy • Retail Experience
Brand
Biolage
Year
2026
2-Challenge
Ulta's Future Leaders Conference brought together emerging retail leaders to experience upcoming innovations across the beauty industry. The challenge was to transform Biolage's product story into an engaging physical environment that balanced Education, Brand Storytelling, and Retail Inspiration within a limited event footprint.
The experience needed to communicate the science behind the new collection while remaining visually impactful, easy to navigate, and aligned with Biolage's elevated, sustainability-driven brand identity.
3-Strategy & Design
4-Final Experience
5-Impact
The launch experience supported Biolage Full Rescue during a period of renewed brand momentum, helping translate a strategic innovation into an engaging retail experience that simplified scalp care education and product discovery.
Business Highlights
Biolage returned to growth within the prestige haircare market.
Full Rescue positioned as a strategic growth driver for PPD.
Prestige scalp care grew 20%, with PPD capturing 80% of total category growth.
Business Context: Performance metrics represent overall brand results during the campaign period and are provided to illustrate the business environment supported by the experience.