Kérastase x Sephoria

Elevating Luxury Haircare Through Immersive Brand Experiences

Created an immersive brand experience for Kérastase at Sephoria, translating the brand's luxury haircare expertise into an intuitive consumer journey. The experience was designed to inspire product discovery, encourage personalized engagement, and reinforce Kérastase's position as a leader in premium haircare through immersive storytelling, interactive touchpoints, and elevated brand expression.

1-Project Details

Role
Creative Direction • Experience Strategy • Retail Experience

Brand
Kerastase

Year
2026

2-Challenge

Sephoria is Sephora's signature beauty experience, bringing together beauty enthusiasts and leading prestige brands to discover the latest innovations through immersive brand activations. The challenge was to celebrate the launch of Kérastase's Gloss Absolu collection while building anticipation for the upcoming Hair Fragrance debut through an experience that balanced Product Discovery, Consumer Engagement, and Premium Brand Storytelling within a dynamic, high-energy event environment.

The experience needed to showcase the Gloss Absolu collection through interactive exploration, generate excitement for the upcoming Hair Fragrance launch, and reinforce Kérastase's position as a leader in luxury haircare while maintaining the brand's elevated, salon-inspired identity.

3-Strategy & Design

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4-Final Experience

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5-Impact

Designed to translate Kérastase's newest product innovations into an immersive luxury experience, the activation strengthened consumer engagement while reinforcing the brand's premium positioning at one of beauty's largest experiential events.

The project received the 2026 SEPHORiA Evolution Award in recognition of its continued excellence in booth and client experience design.

Business Context

  • +44% year-to-date brand growth

  • 106% achievement against budget

  • #6 Share of Influence ranking

  • Continued momentum driven by hero product launches and premium retail experiences

Business Context: Performance metrics represent overall brand results during the campaign period and are provided to illustrate the business environment supported by the experience.