Creative Vision at Scale
Global Retail & Experiential Design
Led the creative development of global retail experiences, pop-ups, and visual programs for Coach and Kate Spade New York, originating concepts from early research, trend and cultural insight, hand sketches, and spatial studies through design development and final execution. As part of global creative teams, I translated brand strategy into distinctive physical experiences with a strong artistic point of view, drawing from architecture, fashion, art, materials, and emerging cultural trends. From expressive store takeovers and collaborations to modular pop-ups and global window programs, each project balanced creative originality with brand integrity, adaptability, and production feasibility across international markets.
1-Project Details
Role
Creative Concepting · Global Experience Design · Spatial Design · Visual Strategy
Brand
Coach · Kate Spade New York
Timeline
2015-2020
Created a global pop-up concept for Coach’s Space Capsule collection, translating the galactic theme into sculptural fixtures, curved forms, and playful product displays. Developed from original concept through renderings and production, the experience was adapted across major international retail locations while maintaining a consistent creative vision.Coach Space Capsule
A bespoke creative concept transformed into a global pop-up network
Designed the Coach × Colette collaboration across the Soho store takeover and Paris storefront, translating the partnership into a bold, playful retail expression rooted in both brands’ visual identities. Oversized Rexy sculptures, Colette blue, custom graphics, and neon elements created a highly recognizable experience across both New York and Paris, with the Soho takeover receiving first place in the VMSD Temporary / Pop-Up Retail Space category.Coach × Colette
A bespoke collaboration translated into an expressive retail experience across New York and Paris
Developed seasonal retail campaigns across Coach and Kate Spade New York, translating distinct holiday narratives into scalable visual systems for varied store formats and markets. Each program balanced expressive storytelling with the flexibility required for broader retail deployment.Holiday Campaigns
Coach · Kate Spade New York - Seasonal creative systems designed to scale across global retail networks
Designed a bold pop-up for the Nicola collection at Singapore ION Mall, translating Kate Spade’s refreshed brand codes into a distinctive spade-shaped environment. The concept combined strong visual identity with thoughtful material and production solutions to deliver an immersive international retail experience.KSNY Singapore Pop-Up
A bespoke spatial expression translating Kate Spade’s refreshed brand codes into an international retail environment
2-Challenge
Creating distinctive ideas that can scale globally without losing their character.
As part of global creative teams at Coach and Kate Spade New York, the challenge was to develop original concepts that felt fresh, culturally relevant, and unmistakably on-brand—while also making them adaptable across different markets, store formats, production realities, and customer contexts. The work needed to preserve the integrity of the initial creative vision from first sketch through international execution.
ORIGINATE WITH PURPOSE
Start with a strong concept rooted in brand strategy, cultural research, and emerging design trends.
DESIGN FOR ADAPTABILITY
Build spatial and visual ideas that can flex across markets, footprints, and production conditions.
PROTECT THE CREATIVE IDEA
Maintain the character and artistic intent of the original concept through development and global rollout.
3-Strategy & Creative Direction
4-Final Experience
5-Impact
Creative Impact
The Coach and Kate Spade New York experiences demonstrated how a strong creative point of view can translate across bespoke collaborations, immersive retail environments, and global campaign systems. By balancing artistic expression with adaptability, each project preserved its distinct brand character while extending across different markets, formats, and production realities.
Creative Highlights
Originated distinctive concepts rooted in brand strategy, cultural insight, and creative research.
Translated brand narratives into memorable spatial experiences with a clear artistic point of view.
Balanced bespoke creativity with scalable design systems adaptable across markets and retail formats.
Carried concepts from sketch and design development through global execution, preserving creative integrity at every stage.